Open to opportunities

Hey, I'm Mataya👋

Marketing Coordinator who led a full company rebrand and drove +53% engagement growth. I turn brand vision into content that actually converts.

Elk River, Minnesota
•LinkedIn•Email

+53%

Instagram engagement growth in one quarter

15+

Creative assets produced monthly

25%

Increase in qualified sales calls

5+

Channels managed in rebrand

What I Do

I run all marketing operations for a home services company—from brand strategy to lead generation. As the sole marketing resource, I own everything from social media to advertising to converting leads into sales calls.

Where I've Made Impact

Marketing Coordinator

Thelen Plumbing, Heating & Air

CurrentMay 2024 – Present

Led company-wide rebrand including logo, brand voice, visual system, and templates across all channels. Manage 100% of marketing operations as sole marketing resource.

Coordinate multi-channel advertising across digital and print, reducing proof approval time by 40%. Developed lead generation workflows that convert marketing prospects into qualified sales calls.

Brand StrategySocial MediaLead GenerationContent CreationAdvertising

B.S. Marketing

Minnesota State University, Mankato

Graduated May 2024

Keystone Project: Led 5-person team analyzing social trends to develop targeted campaign strategy. Coursework included Consumer Behavior, Marketing Management, and Advanced Professional Selling.

What I Bring to the Table

Marketing

  • Campaign Strategy
  • Brand Development
  • Lead Generation
  • Multi-channel Ads
  • Analytics

Social Media

  • Instagram & Facebook
  • Reels & Shorts
  • Content Calendaring
  • Community Building
  • Trend Analysis

Creative

  • Copywriting
  • Photography
  • Videography
  • Short-form Video
  • Brand Guidelines

Tools

  • Canva
  • Meta Business Suite
  • Microsoft Office
  • Tableau
Let's work together

Ready to chat?

I'm currently open to new opportunities in marketing coordination and brand management. Let's talk about how I can help grow your brand.